JSW MG Motor India recently announced that its premium EV car, MG Windsor EV, became the fastest-selling electric four-wheeler. The MG Windsor EV crosses 50000 sales in just 400 days since its launch in September 2024. This is an amazing milestone achieved by MG Motor India. The model, Windsor EV, played a key role in MG Motor India’s overall EV sales, which recently surpassed the milestone of 1 lakh EV sales in India. Further, this EV model is available in multiple subvariants, like Windsor EV Excite, Essence, Exclusive, Essence Pro, Inspire Edition, and Exclusive Pro. With a 5-seater capacity, this EV model offers great mileage by generating robust power. Let us dive deeper into the factors behind achieving the new milestone by Windsor EV.

What key factors helped the MG Windsor EV reach 50,000 sales so quickly?

With affordable and competitive pricing, including practicality, MG Windsor EV sales quickly crossed the 50,000 units milestone. Affordable pricing is one of the major factors helping to achieve this sales record. The MG Windsor EV base variant’s ex-showroom price starts at Rs. 9.99* Lakhs, along with the BaaS (Battery-as-a-Service) option. MG Motors India is offering this facility to first-time EV buyers to reduce the initial purchase burden. With multiple premium features, the Windsor EV demand significantly increased. There is a good demand for EVs in the metro cities, along with tier 2 & 3 cities. Apart from the demand, the other factors include the consistent supply of units, robust charging networks, high performance, etc., which helped increase its sales

Also, the increase in demand for electric SUVs is growing because of the MG EV’s blend of technology and advanced safety features, driving comfort, and zero-emission rate.

Get the MG Windsor EV on road price in Tirunelveli by visiting your nearest PPS MG showroom in Tirunelveli and start booking a test drive.

How does the Windsor EV compare to other electric cars in the same segment?

While travelling in the MG Windsor EV, you will feel like you are in premium business class comfort in the cabin. It is bigger in size compared to other electric cars in this segment, like the MG Comet EV, the MG ZS EV, etc. MG Windsor EV is more spacious and comes with feature-rich options compared to the smaller, good-looking, city-focused car, MG Comet EV. Windsor can easily accommodate 5 people inside, whereas Comet is a four-seater car with only two doors.

Comparing both editions’ prices, Windsor EV’s ex-showroom price starts at Rs. 9.99* Lakhs with BaaS, while MG Comet’s lower ex-showroom price starts at Rs. 4.99* Lakhs. If you need a larger car with more space for a longer drive, the MG Windsor EV is a good choice, whereas for city commutes, compact and easy-to-park vehicles, you can choose the Comet EV. Based on these amazing factors, MG EV achieves rapid sales milestone in just 13 months post-launch. Check the MG EV sales milestone figures by visiting your nearby MG Comet EV showroom in Thanjavur and start booking a test drive.

What features are driving its growing popularity?

The outstanding features and excellent mileage make the MG Windsor fastest-selling electric SUV. Coming to the Windsor EV features, its interiors give a luxurious feel with aero-lounge seats that give excellent comfort. Further, it offers two types of interior design, such as dual-tone ivory interiors, knight black interiors, an infinity sky-view glass roof, etc. Apart from these, it includes a 15.6-inch infotainment system, a 9-speaker Infinity audio system for better sound, and 256-color ambient inside lighting. To add more comfort, the EV offers rear legroom, ventilated front row seats, a multi-function steering wheel, a 6-way power driver seat, and a spacious 604 L* boot space.

Rush to your nearby PPS MG Madurai dealership to get details of your favorite EV car, the MG Windsor. Book a test drive to experience EV driving.

Moreover, this MG electric SUV comes with a solid exterior Aeroglide design, a strong wheelbase, and connected LED taillamps and headlamps. It also holds an illuminated MG logo, which is a highlight of this EV. To have a better driving experience on the road, this EV contains R18 dual-tone machined alloy wheels. Apart from these, the MG Windsor EV offers an amazing mileage of 449* km in a single charge with its robust 52.9* kWh battery pack.
Coming to the Windsor EV’s safety features, it offers autonomous Level 2 ADAS, traffic jam assist, ACC, lane departure warning, forward collision alert, intelligent headlamp, and more. These key features are the driving force behind the growing popularity of the MG Windsor EV.

How has MG’s pricing strategy contributed to its rapid sales milestone?

MG’s pricing strategy for EVs is the key factor behind the Windsor EV record-breaking sales milestone achievement. It is due to the drastic reduction in the initial ownership cost and the flexible buying offers, like BaaS (Battery-as-a-Service). This style of marketing approach helped MG EVs get more public access and outperform the EV market. Moreover, MG Windsor’s multifaceted pricing plans, great customer support and product offering packed with premium features, targeting growing urban areas and smaller cities (Tier-2&3), captivating initial price, etc., helped in its sales growth.

Conclusion (H4)

The MG EV milestone achievement is highly appreciated by everyone due to its rapid demand in the EV market. With the launch of multiple EV variants, this MG EV got public attention. In the meantime, MG Windsor EV demand in India has seen good growth due to its attractive initial price and other premium features. If you are looking to buy your dream MG Windsor EV, reach out to your nearest MG Windsor EV showroom in Hyderabad. PPS is the largest automobile dealer in India. At PPS Motos, you will get high-quality service from industry experts and a quick response to all your queries on EVs. Also, PPS provides many price benefits and offers its customers the trust they put in us. So, get the best car-buying experience with us and take home your dream EV vehicle.